This article’s gist is comparing how differently people edit their selfies according to the audience it is intended for. They article starts by saying “todays digital images play a prominent role in self presentation.” Which gives us a little about the context in which the author starts their flow of logic. They claim that little research is done that focuses on self-presentation and that whatever research has been done shows that increasingly competitive behavior in the world of selfies is linked with attention seeking and narcissism.
As the article proceeds it discusses how in modern days, there is a difference in the impression people actually give and their intended impression which reflects a balance of conflicting desires. They discuss a three step process in all this, first multiple selfies are captured and then put thorough a personal screening process, then they are edited and then only a few of the selfies are actually chosen to be published. The very last part of the process is deciding which audience their selfie is supposed to cater to and how permanent their images will be.
A comparison is made with reality TV and social media and the article articulates that competitive selfie takers are more likely to behave as if they are participating as a celebrity on a reality TV show. On the other hand if they are catering to a not so competitive audience, they behave ore organically. A study is carried through in the research and they find that audience diversity is directly proportional to heavy editing of the traffic. The purpose of their study is apparently to “explore the relationship between mass media and subsequent social media use.” The end of the article talks about the limitations of the study and how it is not exhaustive of all the features in social media and people.
According to a post online by spidermmmman, competitions always have a zero sum nature and hence there will always be a perceived winner and loser. This is related with the article published by Stefonone et al. in the context that a zero sum competition drives people to behave increasingly competitively.