In the research conducted by Dewart explores the effect self-tracking has and how not only does it make people compete in a different way but also shows self-tracking as a means for companies to take advantage of. As @mark mentioned in his post, through technology, companies are targeting not only the physical aspect but also the psychological aspect of their workers or targets. I believe that self-tracking technology is a type of competition aimed towards benefiting the companies behind it rather than the user themselves
Just as mentioned within Dewart’s paper, self-tracking can come in many forms such as diaries or logs but the most common one we see with our technology today is apps designed to promote fitness and healthy lifestyle to its users. These type of self-tracking might seem beneficial at first, with the priority of keeping healthy in mind, these apps serve as a tool as an attempt to make getting healthy more accessible and easier for the majority of the population. There is often a catch to free things and self-tracking services are no exception. While most of them are offered as a free app with no catch and guarantees privacy to a person’s individual data, many of the data acquired ,while anonymous, are still sent to companies that have rights towards the free apps. This creates a situation where people are voluntarily providing labour for free for the companies which then in turn creates a gray area with taxes and laws regarding this type of problem. Competition is also a problem with the spread of the data among companies. It tells companies what consumer might potentially want which companies a direction to advertise towards while having to pay close no none investment in return if the app is successful in collecting data.
To round up, self-tracking through technological apps provides competition towards self-improvement. This is beneficial towards the consumers but in fact the biggest beneficiaries from this competition is the companies behind the technology. By using the app, companies gain free data from the usage of their technology which in term provides them with capital and advantages without the users knowing. Self-tracking via the usage of apps might be convenient for the users but in the end the ones who will reap a bigger benefit will be the companies utilizing the data acquired.