Creativity comes from the freedom to express your ideas. It grows in those places, where people with different backgrounds have the ability to meet and work together. Chaos- is a vital part of all startups. Usually, they are the main driving force for the inventions.  However, when companies become big and successful, they try to become a monopoly, find a stable ground and destroy all the source of unpredictability. The main question is, why words «Creativity» and «Monopoly» rarely go together?

 Jonathan Tepper mentions in his work «American Corporations are Winning Their War on Capitalism» the extreme example of industrialized economy in the Soviet Union. Monopolies gave stable jobs to population and closed themselves from everything that wasn`t local. As a result, the style of living became very predictable. People ate the same local food and read poems in newspapers about the same topic. For example, the newspaper monopoly was horrified from any chaos and tried to hide artists, who were different. Distractions create creativity and stability kills it.

However, some businesses, that rely on a huge amount of money needs stability. For example, space exploration companies and airlines. How can they stay innovative and safe at the same time​?

Firstly, they need to invest more in startups. Instead of buying them and put in their own terms of working, big companies need to give the freedom to startups. They have to grow and go through all stages of development by themselves. The relationship between big and small company should be like between a parent and a child. A parent spends money on his/her education, shares the life experience. The child absorbs all this information, then starts to live alone, find true self and sees his/her power to bring something new to the world. The only difference between this relationship is that startups are born by them selfs… Big companies shouldn’t be scared to compete with them in the future. Such competition leads to creative force.

Secondly, it is essential to stay open and hire people from all around the world, with different specializations on their university diplomas. One of the examples, that will show the importance of that, is «Building 20». It is a structure which is located in the Massachusetts Institute of Technology. It was planned and drawn on the paper during one day and constructed in one week. As a result, all the building looked very cheap and badly stood against any weather conditions. The corridors were built illogically. It was planned to be taken down a couple years later. However, such chaos created a creative labyrinth. Teams, professors and students, whose researches were not popular and couldn`t be financed properly, were sent to work in this building. It was easy to be lost in it, the numerations of the doors were wrong. People from different study fields started to accidentally meet each other. As a result, this incubator «produced» 9 Nobel Prize winners and dozens of some of the most important experiments in science from the XX century. Building 20 stood for 50 years.

Such research brings a new question. What is more essential for society- one dominating company in the field or many companies? To sum up, society is going to be creative and economically stable, if it finds a balance between both.

Jonathan Tepper «American Corporations are Winning Their War on Capitalism»

#WRDS150 #11M #economy #creativity #monopoly #chaos  #Tepper #building20

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