How much does the media influence us? Stefanone et al’s research article,“A social cognitive approach to traditional media content and social media use: Selfie related behaviour as competitive strategy” displays how reality tv influences affects someones selfie taking behaviour. It helps to understand what is going on in our society today with social media and actual aspects behind a simple selfie. Stefanone et al’s research article seeked to understand whether heavy RTV consumption influences development of self-worth based on competition, how self-worth explains selfie-related behaviour and how these behaviours impact the perceived quality of interpersonal relationships.
I thought this study was good in terms of relating it to RTV however, as they stated in the end it would be beneficial to measure beyond RTV and focus on more popular platforms such as Youtube and Instagram. Perhaps even using social comparison aspects would be beneficial. This study could also be done from an online platform with a more diverse group as more than half didn’t even watch RTV. Media is used with all ages and diverse groups therefore I find the sample tested may not be as accurate as to how people feel and react with RTV.
We live in a world where news about the Kardashians is spread faster and focused more on then serious news events. Everything that Stefanone et al. state in their research article, relates to people in society today mimicking and being influenced by social media influencers from platforms such as Youtube and Instagram. Which reflects with what Garcia et al point out that “social comparison – the tendency to self evaluate by comparing ourselves to others – is an important source of competitive behavior”. Stefanone et al’s article states that heavy viewers of RTV tended to base their self-worth on competitive behaviour. Which we can see today where viewers of the reality tv show Keeping up with the Kardashians have become obsessed with trying to look like members of the show. People replicate their looks and try to get the same image as them. As Stefanone et al’s study was very interesting when they compared composition editing and subject editing. Nowadays, many Instagram users use editing apps in order to “enhance” their pictures for their followers, or try to look like someone else or try to make a picture look more appealing. Nowadays, there is even the hashtag #nofilter to show people that there was no editing used for the pics since editing has become so popular. I chose this picture to display what a person can do to change their appearance with editing tools.
As with what elisejuncker points out about the show Germany next top model the contestants before the show begin to have an Instagram account and even if they don’t win the show, they still continue on Instagram in hopes of still becoming famous. Displaying when casting people instead of sending a video they used the hashtag #ichbinGNTM2019. This goes to show how powerful the media is for people to present themselves with pictures or selfies. As nowadays, there are many users on instagram who get hired to model just after someone looks at their page and they become popular. It is crazy how much the media is influencing us to alter our behaviours.
Image Source: Image Courtesy of rankin/visual diet: https://www.designboom.com/art/rankin-selfie-harm-mc-saatchi-mtart-agency-02-16-2019/,