Hey WRDS team,
In doing research for my paper, I found a book which may prove useful for a variety of topics being explored within the class. John W. Dimmick’s book Media Competition and Coexistence: The Theory of Niche, a variety of factors that contribute to competition in media as a whole are discussed. I found the idea of niche communities particularly interesting, as the author states the fracturing of media into particular types or genres of content allow the audience to form a community around a particular niche, contributing to a sense of belonging and identity.
The book is unfortunantly only available as a hard copy in the Koerner stacks, but I have found it incredibly helpful in starting my research!