In the study of Church and Thambusamy (2018), “Competition and Information Deception in Online Social Networks”, they proposed a model that illustrate factors (results are found to be significant in status benefits and hedonic benefits) that lead to desire for competition on online social networks which leads to personal information deception (i.e., not being honest about one’s personal information).
Reading this article reminds me of Instagram posts. There are tons of news and articles that reveal the truth behind Instagram posts. Many posts are unreal. Photos are being photoshopped, taking pictures at some corners on the street but tagging a different city or country to pretend they are traveling, and some people even steal photos of others. Those people create fake posts because of their feelings of being competitive. They enjoy photoshopping or adding filters on pictures because doing so makes the pictures beautiful (hedonic benefits). They want to obtain as many likes and followers as possible by taking others’ photos and pretending (status benefits). They may also want to benefit from both happiness and popularity (hedonic + status benefits).
The model of online competition desire and information deception also connects well to the social comparison model of competition proposed by Garcia et al. (2013). In short, Garcia et al. hypothesize that social comparison leads to competition desire, and therefore lead to competitive behaviour. The three factors in the online competition model, competitive norms, status benefits, and hedonic benefits can involve social comparison. We can compare ourselves with others to compete and gain higher status and more joy. Then, the desire to compete online leads to competitive behaviour, personal information deception in this case. Both models support each other’s claims.