Jonathan Tepper’s insight into how big companies usually kill small companies was so interesting. It is indubitably clear of how hard it is to make a company grow big from scratch in an environment where people already trust the product of another company. The tendency of Google and other big companies of buying smaller companies out of business might sound like a really bad scenario but I personally feel like this is the best environment for a business setting. The companies that give in to be bought by Google are negatively affected by competition not because the competition is bad, but because they might be doing it wrong.
To shed light on this, I know a man who was looking to start a business in Johannesburg, South Africa. Unfortunately, this business had no breakthroughs due to the fact that there were a lot of big companies that pretty much owned the market. However, despite the fact that this business did not go as he had planned at first, and that some people discouraged and urged him to quit, this incident made him a better entrepreneur as he was eager to do better than the other companies by self improvement, and in turn his business came on the right track. He did not quit, that’s how you do in a competitive market.
A better example is Elon Musk. He is undoubtedly one of the sharpest entrepreneurs in the world. Having founded Tesla, an electric car company which is growing rapidly, it is still of no doubt that Tesla is still a very small company as compared to the other car manufacturing companies. But did Elon Musk sell Tesla to Toyota or some big company like that? No he did not. The competition in the market is setting the bar high for Elon Musk to reach, which motivates him to improve his Tesla cars as much as he can.
For this reason, I feel like, despite the fact that competition in the market is usually sour in the short run, it is sweet in the long run unless you are treating it wrong.