This is a short video clip I came across that offers a counter-point to Bateson’s argument. These researchers conducted studies on what motivated consumers to reduce their energy consumption, and found that social competition was by far the most effective. I think it is interesting to see this especially coming on the heals of reading Hutcheon’s. Perhaps surviving the Anthropocene is not totally cooperation, as Bateson suggests, or total competition. Rather as Hutcheon suggests we use a both/and approach and figure out ways of using our competitiveness to advance environmental action. Another example I can think of this are “cap and trade programs” in which companies are essentially competing for the lowest carbon emissions.
Let me know what you think!