How the competition influence people to misrepresent or refuse to disclose their information in social media?

For the article written by Church and Ravi, both are assistant professors specializing in the information systems, it illustrates the factors of competitive desires within OSN, why the users intend to misrepresent or refuse to disclose OSN, by the model tested using a survey methodology involving users of Facebook. With providing the theoretical background of Bagozzi’s framework, drawing some relations and analyzing survey, the paper could show that competition leads to PID in some ways. And in my opinion it is impossible for the true information exists in social media now to an extent.


Firstly I’d like to talk the reason why I choose this paper. Social media closely relates to our daily life, for me it almost becomes impossible to live without it so I have a lot of interests in this topic. Also we’ve not discussed such a typical topic before so I think it worth some detailed learning corresponding to reading response of garlandbr.


When see the paper in a rough way, it is easy to find that it is well-structured, with brief description of what would be discussed in the following article in the last paragraph of introduction and several sub-headings clearly showed the main ideas. This has some similarities with the previous paper: The Psychology of Competition-Perspectives on Psychological Science, written by Garcia. The paper is written done in a quiet logic way, following the thinking direction constructed by the authors so easier for audiences to understand and capture important information.


Several pictures have been used in this paper and could be divided into two types. For the three figures they are like a kind of mind map, with brief words in blanks connected with arrows which clear showed a relation between main ideas. There could be seen some similarities with Garcia’s one. And for the other type is some tables, with obvious evidences that make the argument more convincible.


The article tells a very interesting phenomenon in the development of modern networks: competition and information deception in online social networks. One of the reasons people are passionate about the network is because we can play the people we want to play on the network, include all of us. As we know, information can be processed so there is a lot of false information, but what makes us compete and deceive on the Internet? The article gave us a very detailed answer. Through the use of Bagozzi framework as the background of the experiment, the article made a series of inferences. From H1 to H5 inference, I agree with H1 theory. The network society is like the real society. We are eager to win in the real society, then the same is true in the network society, which also causes the H1 theory: The desire for online competition is positively related to the intention to misrepresent personal information. For example, if I am in a car network competition, the competitors’ cars are all Mercedes-Benz. , Lexus, BMW, which are really expansive, although we are not sure whether these people own these cars, but they will prove their “owned cars” by adding pictures or casual photos on the Internet, then as a member of the network competition, for example, if I have  a Honda in the real world because of the winning mentality in the real society, we are likely to create false information, such as I also have a Mercedes-Benz in the real world, so that our desire is met which also related to the intention to misrepresent personal information, this also can be interpreted as when we send photos on social networks, we want to publish our most valuable and beautiful things because we all prefer to be the winners of online competition.


Another point I really agree with is H4: Perceived status benefits are positively related to the desire for online competition on OSN. Once we become a user who loves online competition, then we will decorate a series of online social apps, such as I am already in love. Competing on Facebook, but some of my friends on Instagram are not on Facebook. At this time, I am in a competitive position in my network. I will naturally synchronize the photos or status I posted on Facebook to Instagram. then posting photos from Instagram to Tinder, as social software increases, I will also spend a lot of time and effort to decorate my “appearance” in the virtual community, and if more and more strangers are concerned In my social account, I will also put more effort into decorating social accounts, because I will feel that these online competitions give me the feeling of pleasure. People’s desires are unlimited, so I will show stronger competition desire, but these false messages that give me pleasure will become more and more until they are demolished.


Therefore, in this society full of false information, we can’t provide real information because we think that other people’s social messages are false, and it will let us naturally add false information to our social accounts. This is now all social networking sites face problems, but I think this is impossible to disappear. People need an “Eden Paradise” to satisfy their vanity, dreams, fantasies or ideals, because in the real world we are very fulfilled, but in in the online world, we can do whatever we want, so will you fall into this competition when you read the article? I believe that the answer is yes. Everyone will enter this competition unnaturally. Instead of attacking the falsehood brought by the Internet, it is better to get used to this kind of falsehood, because falsehood will never disappear on the Internet.


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