Lies for likes

E. Mitchell Church and Ravi Thambusamy looks at how the lack of information which is shared with the public on social media networks is as a result of inter-competition between users.

This strikes me as a normality considering the fear of strangers knowing too much about you. With recent events showcasing private information being sold to different private companies there are many people who would refrain from sharing every detail of their privacy with the social media sites. That I can understand and merits why people would lie or withhold information from the public domain. This is shown by the results which states that the desire for online competition is negatively related to the intention to refuse to disclose personal information. Meaning that this could be a legitimate reason for people to not disclose their private information onto the social media realm.

However, when done with the intention of competing it becomes a whole different story. Social media has become a platform where people can globally and easily share their lives and experiences. However, there are some who wish to show only the best parts or depict a ‘perfect’ image towards the outside world. Those are usually the ones who will get the most attention from the site as there is an incentive to show case ‘perfection’ or what they perceive as ‘perfection’. This therefore creates a global incentive to showcase only the image of a perfect life. Through heavily edited pictures, perfect and extravagant holidays, among many other ways that people showcase lies for likes.

There is this new idea that the only thing which is social media worthy is something which showcases no flaws and creates the aura of ‘perfection’. Through this new incentive there is an abundance of competition between users as they all try to gain popularity through the number of likes and shares. And through the portrayed image of flawlessness and perfection.




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