In this week’s article, writer use model of RED & BLUE Game discuss the factors that will influence the decision of team for the next step, I want to talk about the ethic part especially.
The essence of marketing is to meet the needs of the vast number of consumers while achieving corporate profit targets. Under the conditions of socialism, the interests of enterprises and the interests of consumers are basically the same. The ultimate goal of business management is to enhance the wealth of society and meet the growing material and cultural needs of the people. Therefore, consumers are the “God” of the enterprise. However, the production and sale of counterfeit and shoddy products; the price of the sky, chaos “slaughter” customers; the use of false advertising for fraud, fraudulent buying and selling, etc., for the majority of consumers, not only caused their economic losses, but also affected their Physical and mental health, serious people will endanger their lives. Here, the rights and interests of consumers are destroyed and the purpose of socialist production is difficult to achieve.
Fairness is a basic principle of market competition. Under the normal market background, every enterprise is equal. Everyone is on the same starting line to compete and win the competition and advantages through proper means. It is also legitimate and legal. However, in order to crowd out competitors and monopolize the market, some companies steal their trade secrets through improper means; use merchandise to promote goods; smash or undermine competitors’ business reputation or product reputation in advertising or publicity; The cost of the price of dumping, etc., all these behaviors, all without prejudice to the principle of fairness in market competition, the market competition order is undermined, seriously affecting the production and management activities of other enterprises, and put it in an unfavorable competitive position, Its legitimate interests have been damaged.
Marketing must follow certain rules and comply with social ethics. Enterprises must bear corresponding social responsibilities in the marketing process and contribute to the promotion of social welfare and healthy development. However, the impact of counterfeit and shoddy products on famous and famous products not only reduced the profits of famous brand enterprises, but also caused the country’s profits and taxes to fall. Moreover, the state has to pay huge sums of money to investigate and deal with counterfeit and shoddy products, and the losses are huge. At the same time, in order to legalize the production and sale of counterfeit and shoddy products, some lawless elements have spared no expense in bribing government officials, or pulling relationships and taking the back door in the sales process, exacerbating the corruption of the social atmosphere and hindering the building of socialist spiritual civilization.
Whether it is manufacturing or selling counterfeit and shoddy products, or using fake advertisements to swindle and sell, and using other improper marketing methods, in the short run, enterprises have gained immediate benefits by deceiving consumers and enticing consumers to get hooked. In the long run, once its illegal activities are exposed and exposed, it will inevitably endanger its own reputation and credibility, be condemned by public opinion, be rejected by consumers, and eventually lose customers and lose market.